Ashley Oakes

The life of a PR & Social Media New Pro – on and offline

You can order that soda re-fill…online May 3, 2010

Filed under: Advertising,Marketing,Online marketing — ashleyoakespr @ 10:43 pm
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Letting the table know who is sitting where

A couple of weekends ago I took a vacation to Hollywood, California. I had never been on the boulevard and was intrigued by the costumed street actors, view of Grauman’s Chinese Theatre and the introduction to a new concept of an interactive eatery.

For lunch we headed into a mall filled with restaurants. One caught my eye instantaneously solely because of the name, uWink. Not only did this restaurant have an interesting name, the whole concept was something I had not encountered before.

We were sat at a table with three computer screens in the middle. Every two seats could share a screen. Our server came up and explained why they were there. We all entered our names in sync with the chairs that we were sitting in. This then led us to several categories on the screen: order beverages, order drinks, order food, play games, pay bill, preferences. On the right side were advertisements for their happy hour, games to play and different features they want to show.

Our server explained that everything that we ordered was done through the touch screen, even drink re-fills. This feature enabled us to go through the menu at our pace and send orders to the kitchen whenever we wanted. The option to change how something was made was part of the order process and gave the restaurant less of a chance to make a mistake, which usually affects the mood of a customer.

Plenty of entertainment at the table during the meal

After ordering drinks and food, there were several games that could be played with the people at your table or you could invite people from other tables to play against you.

The whole concept was fascinating to me as I am in tune with social media and new technologies in our presence. My whole table did not seem to agree. My mom was annoyed that no one was talking to one another and thought the model did not make sense for an eatery. I see this occurrence in regular social media also, with those who do not understand new concepts taking off and becoming a part of their everyday routines. Are we becoming less personable as times change, or are those who are familiar with a different way of doing things just reluctant to progress?

Even if the concept is not accepted by all, I believe that uWink has come up with something that will become increasingly popular. People like quick and easy with a dash of entertainment in between.

Imperial Wholesale is able to show customers what a room in their home could look like in real time using product images

Alongside of uWink’s idea, our agency has also been dabbling in the touch screen arena. A recent project was a flat screen that has touch capabilities for our client Imperial Wholesale. In the program that we created for the touch screen, all of the products that are available through Imperial Wholesale can be chosen to create a room so that you can see a finished result before you start your own project. Instead of making a customer flip through books of samples that are usually not visually appealing, a salesperson can take them to the 50 inch flat screen and show them their options.

It was surveyed by Forrester Research that 60% of marketers will be increasing their interactive marketing budgets and shift those funds from traditional ways of marketing. Whether it is a restaurant or a company selling products, creating new and efficient ways to conduct business remains a constant goal even as times change.  With deteriorating budgets, many of our clients are inclined to start or even strengthen their email marketing campaigns and are pushing traditional advertising aside. With this trend we have found that it is safe to say that alternative marketing tools are no longer a hope for the future but are now a way of the present.

 

Beef, it’s what’s for dinner!

As a professional in the marketing industry, the following is something that I notice day in and day out, but for some reason today, I witnessed a whole advertisement campaign by coincidence.

This morning started habitual with my usual dose of JohnJay & Rich and drive to the office. While heading down the freeway, war of the roses was interrupted with a usual supply of commercials. Instead of switching over to a CD during the three minutes of ad time, for whatever reason I kept them subliminally playing in my ears.

The Fry’s grocery name filled my car along with an advertisement of their USDA choice steak. Just as these descriptive words entered my eardrums, in the corner of my eye was a billboard. Can you guess what it was for?

As I started my daily grinds on azcentral.com, I landed on the deals page. Deal of the day, you might ask? Well of course, Fry’s USDA choice steak.

With the mixture of the upbeat and branded Fry’s audio seen with a compelling visual of the product and later combined with an interactive online click through to their website, the advertisement was registered in my brain.

What some people may forget to realize is that marketing themselves in only one outlet is the same as pointing at a map of the world and randomly choosing a destination.

A marketing mix is necessary recipe that needs to be planned and researched. By targeting the correct audience, demographics and outlets, you will know where, when and how to devise a strategy that will benefit your business plan and enclose an end result with a customer purchasing your product.

So what am I having for dinner tonight? You got it – Fry’s USDA choice steak.